BEIJING, Feb. 5 (Xinhua) -- China's Ministry of Commerce shows that China has 701 century-old brands.
They're embodiments of China's traditional culture and most of them own at least one intangible cultural heritage.
How to sustain their classic style while winning the hearts of the new-generation customers is a problem facing many.
Neiliansheng, a Chinese traditional cloth shoe maker, used to be a symbol of the ancient court nobility and riches, with its "thousand-layer" soles and hand-stitched fabric uppers.
Now it is revamping itself through association with novel elements to catch the attention of Gen Z customers.
Beijing Daoxiangcun, a traditional Chinese bakery brand, also gains popularity on the Internet while honoring its legacy.
The ministry said despite the impact of COVID-19, over 70 percent of these brands are still profitable, and around 35 percent saw their sales revenue surpass 100 million yuan (14.9 million U.S. dollars) in 2022.
Produced by Xinhua Global Service
